Wholesaler Giant’s Contractor Loyalty Program Increases Online Orders 319%
The largest U.S distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It’s also a major distributor of HVAC equipment and industrial products and services.
They wanted a long-term loyalty program for professional trade contractors that influenced them to order online, resulting in a lower “cost to serve” for the company while building stronger relationships.
By leveraging the company’s existing e-commerce platform, we launched the program with three primary offerings to entice participation and drive online orders.
- Business Benefits – Exclusive discounts
- Score Points Online – points for enrollment and purchases of specific products
- Bonus Point Promotions – 2x-5x points for specific products
As a strategic priority, the program included a fully integrated marketing campaign consisting of:
- Celebrity Spokesperson
- Print Advertising
- Counter POP (Point-of-Purchase signage)
- Digital Signage
- Online Advertising
- National Radio
- Email Marketing
In addition to points for online orders, participants were given the opportunity to earn more points by providing feedback via survey, offering referrals for incremental sales via a recruitment campaign, celebrating loyalty through an anniversary campaign and keeping the company top of mind through daily trivia gamification techniques.Do this for me!
Participation from contractors
Increase of average order quantity
More monthly revenue from participating customers