Case Study

Construction Supplier Uses Incentive Program to Increase Sales

The Situation

A leader in U.S. construction equipment sales and rentals was faced with competition moving into their national markets. They partnered with Extu to create and retain loyal customers while simultaneously growing market share.

The Solution

We created an incentive program that focused on building relationships and culture.
Customers received value beyond simple discounts, and employees were motivated
to reinforce a service-driven and personable brand image.

“We couldn’t have succeeded without the incentive program. We just wanted to hold onto a portion of the market in the face of national
competitors, but instead we increased our sales like never before.”

—VP of Sales

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Sales increase among enrolled participants


Competitive locations opened during the program’s first year


Growth in program participation over 5 years