Case Study
Construction Supplier Increases Sales 40%
The Situation
A leader in U.S. construction equipment sales and rentals was faced with competition moving into their national markets. They partnered with Extu to create and retain loyal customers while simultaneously growing market share.
The Solution
We created an incentive program that focused on building relationships and culture.
Customers received value beyond simple discounts, and employees were motivated
to reinforce a service-driven and personable brand image.
“We couldn’t have succeeded without the incentive program. We just wanted to hold onto a portion of the market in the face of national
competitors, but instead we increased our sales like never before.”
—VP of Sales
Results
40%
Sales increase among enrolled participants
14
New locations opened during the program’s first year
4x
Growth in program participation over 5 years