Case Study

Commercial Bank Achieves 25-30% Growth in New Loan Contracts

The Situation

A commercial bank with billions in assets and competitive auto lending rates wanted to increase financing business from car dealers without using cash incentives or discounts.

The Solution

We crafted a point-based incentive program that awarded high-value merchandise and travel packages for new loan contracts. This helped the bank build stronger and more productive relationships with dealer finance managers.

View the PDF

Do this for me!



Growth in new loan contracts


New average monthly loans