Case Study
Commercial Bank Achieves 25-30% Growth in New Loan Contracts
The Situation
A commercial bank with billions in assets and competitive auto lending rates wanted to increase financing business from car dealers without using cash incentives or discounts.
The Solution
We crafted a point-based incentive program that awarded high-value merchandise and travel packages for new loan contracts. This helped the bank build stronger and more productive relationships with dealer finance managers.
Do this for me!Results
25-30%
Growth in new loan contracts
2,000
New average monthly loans