Channel Marketing
Services That Get
You Closer to Your Customers

Close gaps between you and your B2B customers with a channel partner program that makes you memorable.

Channel Marketing Services Redesign test

B2B Marketing Services That Help You Control Your Message and Strengthen Partnerships

Capture channel partners’ attention and loyalty with award-winning B2B marketing content, while providing attentive support that gets partners engaged and active in your partner program.

80%

Average rate of participation in our partner programs

Undeletable B2B Content

Our B2B content writers and designers create award-winning marketing, including thought leadership and industry insights—the stuff B2B customers want to read. We create full, ready-to-go campaigns for you, not a maze of assets partners can’t sift through.

Partner Activation

Our Activation Team helps with uploading partner lists, onboarding, 1:1 outreach, and follow-up to make sure partners have everything they need to succeed.

Clean Data

Messy partner lists? We make them sparkle by cleaning up out-of-date contact info, segmenting, and even finding shiny, new lead opportunities.

Custom Content

If you need something specific, we can create custom assets like custom surveys, personalized partner content, product-specific campaigns, etc.

Don Kovacs

President, OnWard Computer Systems

“I believe the monthly newsletter helps keep the OnWard & vendor brands top of mindshare with clients. To us that is equally important as net new sales.”

Clear Views of ROI

We deliver crystal-clear ROI that directly attributes your B2B content marketing strategy to revenue. Partners also receive automated, detailed performance reports on each campaign they send. Because we offer transparent ROI and performance data, we’re a great option for authorized MDF spend.

Partner Surveys

Extu’s Through-Channel Marketing programs include surveys, giving you direct access to partner feedback and market insights. Understand partner needs & pain points. Measure engagement & program success. Refine marketing strategies with real data.