{"id":115580,"date":"2023-08-03T18:51:49","date_gmt":"2023-08-03T18:51:49","guid":{"rendered":"https:\/\/extu.com\/?post_type=resource&p=115580"},"modified":"2025-04-29T13:49:07","modified_gmt":"2025-04-29T13:49:07","slug":"supercharge-tcm-with-service-study","status":"publish","type":"resource","link":"https:\/\/extu.com\/pl\/resource\/supercharge-tcm-with-service-study\/","title":{"rendered":"Supercharge your through-channel marketing with a service-led approach"},"content":{"rendered":"
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Whitepaper<\/p>\n\n<\/div>\n\n\n

Supercharge your through-channel marketing with
a service-led approach<\/h1>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Through-channel marketing isn\u2019t something you can just automate.<\/h3>\n\n\n\n

B2B marketing professionals are seeing distributed and local marketing as key to influencing new buyers, and they are increasingly reliant on channels, partnerships and alliances to reach customers. The problem? Oftentimes, the platforms that brands are supplying to partners are not being utilized, but many small partners lack adequate resources to successfully market themselves without the help.<\/p>\n\n\n\n

In order to drive effective execution of TCM campaigns, and improve value realization from investment in TCMA platforms, brands need to take a service-led approach to through-channel marketing.<\/p>\n\n\n\n

In 2019, <\/strong>Forrester Consulting conducted a survey of 100 partners & brands to evaluate usage, successes, and shortcomings of TCMA platforms in today\u2019s Financial, Insurance, and Tech industries. <\/p>\n\n\n\n

This survey was conducted by Forrester Consulting, on behalf of OneAffiniti. OneAffiniti rebranded as Extu in 2023.<\/p>\n\n<\/div><\/div>\n\n

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Claim your copy<\/h4>\n\n\n\n