{"id":114183,"date":"2023-08-01T14:50:42","date_gmt":"2023-08-01T14:50:42","guid":{"rendered":"https:\/\/extu.com\/?post_type=resource&p=114183"},"modified":"2023-09-06T23:13:32","modified_gmt":"2023-09-06T23:13:32","slug":"7-best-kept-secrets-from-partners","status":"publish","type":"resource","link":"https:\/\/extu.com\/id\/resource\/7-best-kept-secrets-from-partners\/","title":{"rendered":"7 best-kept secrets from partners"},"content":{"rendered":"
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eBook<\/p>\n\n<\/div>\n\n\n

7 best-kept secrets from partners<\/h1>\n\n\n\n

If you\u2019re wondering why you aren\u2019t seeing significant sales results from more of your partners, you\u2019re not alone.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Understand your partners. Maximize returns.<\/h3>\n\n\n\n

After years of experience creating through-partner marketing programs with the world\u2019s largest companies, we\u2019ve identified seven little known secrets for building a wildly successful channel marketing program.<\/p>\n\n\n\n

These elements can help fill any gaps and upgrade your current program to better align with your partners:<\/p>\n\n\n\n

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  1. Most brands\u2019 assumptions about partners\u2019 needs are wrong<\/li>\n\n\n\n
  2. Smaller partners have more growth potential than top performers<\/li>\n\n\n\n
  3. Pipeline-based ROI is not enough<\/li>\n\n\n\n
  4. Content should be helping the partner first, not the brand<\/li>\n\n\n\n
  5. Partners want \u2013 and need \u2013 more than just a portal<\/li>\n\n\n\n
  6. Partners should be privacy savvy, but they aren\u2019t<\/li>\n\n\n\n
  7. If partners aren\u2019t consistently using the program, it\u2019s not good enough<\/li>\n<\/ol>\n\n\n\n

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    Claim your copy<\/h4>\n\n\n\n