{"id":152431,"date":"2026-04-08T14:39:31","date_gmt":"2026-04-08T14:39:31","guid":{"rendered":"https:\/\/extu.com\/?post_type=resource&#038;p=152431"},"modified":"2026-04-09T14:24:07","modified_gmt":"2026-04-09T14:24:07","slug":"driving-momentum-a-global-tire-brand-accelerates-rebate-performance-period-after-period","status":"publish","type":"resource","link":"https:\/\/extu.com\/he\/resource\/driving-momentum-a-global-tire-brand-accelerates-rebate-performance-period-after-period\/","title":{"rendered":"Driving Momentum:\u00a0A\u00a0Global Tire Brand Accelerates\u00a0Rebate Performance Period After Period\u00a0"},"content":{"rendered":"<div class=\"gb-container gb-container-b18ab946 gb-container-default\">\n<div class=\"gb-container gb-container-5d0439a9 gb-container-inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-209d1e03\">\n<div class=\"gb-grid-column gb-grid-column-22a1eb65\"><div class=\"gb-container gb-container-22a1eb65\">\n<div class=\"gb-container gb-container-52733d3d\">\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color\">Case Study<\/p>\n\n<\/div>\n\n\n<h1 class=\"gb-headline gb-headline-3c1a24ba gb-headline-text\">Driving Momentum:<\/h1>\n\n\n\n<h3 class=\"gb-headline gb-headline-961f2383 gb-headline-text\">A Global Tire Brand Accelerates Rebate Performance Period After Period<\/h3>\n\n\n\n<p class=\"gb-headline gb-headline-0469e339 gb-headline-text\">How does a globally renowned tire manufacturer known for exceptional innovation, quality, and service reward loyal customers? With a rebate program that drives sales performance, creates urgency, and outdoes itself period after period.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-e5860d90 gb-container-default\">\n<div class=\"gb-container gb-container-a378dc95 gb-container-inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-22b23c6f\">\n<div class=\"gb-grid-column gb-grid-column-177ecfec\"><div class=\"gb-container gb-container-177ecfec\">\n\n<h2 class=\"gb-headline gb-headline-fbba3261 gb-headline-text\">The Challenge<\/h2>\n\n\n\n<p>The manufacturer needed a rebate experience that could reward customers for multiple different products without losing momentum from one promotional period to the next. &nbsp;<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-32bb8614 gb-headline-text\">The Solution<\/h2>\n\n\n\n<p>Extu designed and managed a high-performance rebate program built for simplicity, speed, and sustained impact. The program is seamless for participants and increasingly profitable for the manufacturer.&nbsp;<\/p>\n\n\n\n<p>Customers who purchased a qualifying set of four tires during a promotional window earned a predetermined reward delivered via prepaid debit card. The submission process was streamlined and user-friendly, with a 45-day post-promotion claim window that balanced urgency with convenience.&nbsp;<\/p>\n\n\n\n<p>Behind the scenes, Extu optimized the structure and execution of each rebate period to encourage stronger engagement and maximize participation.&nbsp;<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-e0e96c17 gb-headline-text\">The Impact<\/h2>\n\n\n\n<p>What began as a simple loyalty initiative evolved into a repeatable revenue engine. With a streamlined rebate experience and strategic promotional structure, the brand continues shifting sales into high gear, period after period.<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-0c101fbb reverse-icon\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 19 19\" height=\"19\" width=\"19\"> <path fill=\"black\" d=\"M17.7002 6.37081L11.323 0L9.66189 1.65828L16.0437 8.02909C16.1376 8.12278 16.222 8.22584 16.2924 8.33358H0V10.6758H16.2924C16.2173 10.7835 16.1376 10.8866 16.0437 10.9803L9.66189 17.3511L11.323 19.0094L17.7049 12.6386C18.5448 11.8047 19.0047 10.6898 19.0047 9.50937C19.0047 8.32889 18.5448 7.214 17.7049 6.38018L17.7002 6.37081Z\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/extu.com\/wp-content\/uploads\/2026\/04\/CIM-Case-Study_Driving-Momentum.pdf\" data-type=\"link\" data-id=\"https:\/\/extu.com\/wp-content\/uploads\/2026\/04\/CIM-Case-Study_Driving-Momentum.pdf\">View the PDF<\/a><\/span><\/span><\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<a class=\"gb-button gb-button-f43df752 gb-button-text gb-button-dark\" href=\"\/contact\/\">Do this for me!<\/a>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-36c353a3\"><div class=\"gb-container gb-container-36c353a3\">\n<div class=\"gb-container gb-container-4314fb5c\">\n\n<h2 class=\"gb-headline gb-headline-0ac08711 gb-headline-text\">Results<\/h2>\n\n\n\n<p>The outcome? Consistent acceleration.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-a88a9a40\">\n\n<h2 class=\"gb-headline gb-headline-a4b816d0 gb-headline-text\"><strong>15%+<\/strong><\/h2>\n\n\n\n<p>average sales volume lift per promotional period<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-584b729e\">\n\n<h2 class=\"gb-headline gb-headline-f655d39e gb-headline-text\"><strong>Over 20%<\/strong><\/h2>\n\n\n\n<p>stronger performance in the final third of each promotion compared to the first two-thirds<\/p>\n\n<\/div>\n\n\n<p>Not only does each rebate period outperform the last, but the built-in urgency and optimized execution create a powerful end-of-period surge.&nbsp;<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":152469,"template":"","industry":[2892],"class_list":["post-152431","resource","type-resource","status-publish","has-post-thumbnail","hentry","industry-automotive"],"acf":{"type":"case_study","name":"","job_title":"","company_logo":"","video_embed":"","external_link":"","pdf_file":"","company_logo_popup":null,"g_size":"small","g_bg_color":"","g_color":""},"_links":{"self":[{"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/resource\/152431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/media\/152469"}],"wp:attachment":[{"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/media?parent=152431"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/industry?post=152431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}