{"id":114189,"date":"2023-07-31T19:23:03","date_gmt":"2023-07-31T19:23:03","guid":{"rendered":"https:\/\/extu.com\/?post_type=resource&p=114189"},"modified":"2023-09-06T22:23:45","modified_gmt":"2023-09-06T22:23:45","slug":"actionable-moves-for-a-better-partner-program","status":"publish","type":"resource","link":"https:\/\/extu.com\/he\/resource\/actionable-moves-for-a-better-partner-program\/","title":{"rendered":"Actionable Moves for a Better Partner Program"},"content":{"rendered":"
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eBook<\/p>\n\n<\/div>\n\n\n

Actionable Moves for a Better Partner Program<\/h1>\n\n\n\n

The incentive program strategy manufacturers need to succeed in today\u2019s channel. Being a manufacturer today is tough. There\u2019s cheap offshore competition, an influx of non-traditional partners, and changing customer expectations. But change is an opportunity for growth.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Align with your resellers, like expert dance partners.<\/h3>\n\n\n\n

Alignment with channel partners eludes many IT vendors. How do you influence your resellers\u2019 decisions when they have their own business goals, work force, and other vendor partners to consider?<\/p>\n\n\n\n

In this free guide, learn a six-step \u201cdance\u201d to getting aligned with channel partners, anticipating their needs, and providing them value with a through-channel marketing (TCM) program. A successful TCM program helps you and your resellers refine sales strategies and get more revenue!<\/p>\n\n\n\n

Learn how to:<\/p>\n\n\n\n

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  • Set your TCM program up for success with the right goals and partner participants.<\/li>\n\n\n\n
  • Provide high-value content marketing and sales enablement resources to resellers.<\/li>\n\n\n\n
  • Strategically use channel incentives to motivate resellers and increase sales.<\/li>\n\n\n\n
  • Select key performance indicators (KPIs) for your TCM program and accurately measure return on investment.<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n
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    Claim your copy<\/h4>\n\n\n\n