{"id":106511,"date":"2018-10-22T16:12:09","date_gmt":"2018-10-22T16:12:09","guid":{"rendered":"https:\/\/extu.com\/testimonial\/contributed-article-selling-ai-to-smbs-its-about-the-story-not-the-tech\/"},"modified":"2024-02-20T19:36:11","modified_gmt":"2024-02-20T19:36:11","slug":"selling-ai-to-smbs-its-about-the-story-not-the-tech","status":"publish","type":"resource","link":"https:\/\/extu.com\/he\/resource\/selling-ai-to-smbs-its-about-the-story-not-the-tech\/","title":{"rendered":"Selling AI to SMBs: It's About the Story, Not the Tech"},"content":{"rendered":"\n<p>SMBs are hesitant about AI, but it's not the technology, it's the <strong>marketing!<\/strong> Here's how to win them over:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus on benefits, not features:<\/strong> Speak their language! Show how AI solves their real problems, like saving time, cutting costs, and boosting sales. Don't get bogged down in tech jargon.<\/li>\n\n\n\n<li><strong>Become a trusted advisor:<\/strong> Offer partner certification programs to equip resellers with AI expertise. This builds trust and helps them effectively sell AI solutions.<\/li>\n\n\n\n<li><strong>Incentivize, incentivize, incentivize!<\/strong> <a href=\"https:\/\/extu.com\/blog\/types-of-channel-incentive-programs\/\">Reward resellers<\/a> for embracing AI with financial rewards, marketing support, and other perks. They'll be more likely to champion AI to their customers.<\/li>\n\n\n\n<li><strong>Tell compelling stories:<\/strong> Use case studies, short reports, and visuals to showcase how AI benefits similar businesses. Make it interactive with surveys and questionnaires to engage potential buyers.<\/li>\n\n\n\n<li><strong>Brands, lead the way!<\/strong> Don't leave resellers hanging. Offer through-channel marketing with high-quality content that generates leads.<\/li>\n<\/ul>\n\n\n\n<p><strong>Remember, it's about the story, not the tech.<\/strong> Speak their language, address their needs, and show them how AI can be their secret weapon for success.<\/p>\n\n\n\n<p>Ready to unlock the power of AI storytelling for your SMB marketing? Read the <a href=\"https:\/\/www.channelfutures.com\/channel-sales-marketing\/selling-ai-to-smbs-it-s-about-the-story-not-the-tech\" target=\"_blank\" rel=\"noopener\">full article in Channel Futures<\/a> for more insights and actionable tips!<\/p>\n","protected":false},"featured_media":0,"template":"","industry":[2879],"class_list":["post-106511","resource","type-resource","status-publish","hentry","industry-information-technology"],"acf":{"type":"contributed_article","name":"","job_title":"","company_logo":106512,"video_embed":"","external_link":"https:\/\/www.channelfutures.com\/channel-sales-marketing\/selling-ai-to-smbs-it-s-about-the-story-not-the-tech","pdf_file":"","company_logo_popup":"","g_size":"small","g_bg_color":"","g_color":""},"_links":{"self":[{"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/resource\/106511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/types\/resource"}],"wp:attachment":[{"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/media?parent=106511"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/extu.com\/he\/wp-json\/wp\/v2\/industry?post=106511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}